Jordan Brand Becomes Nike’s Best-Performing Division Earning $7B In Revenue

As AFROTECH previously reported, the Jordan Brand continues to rise, tracking $4.7 billion in fiscal year 2021. The following fiscal year, Jordan Brand earned $5 billion.

“We’re empowered to grow this brand and make the most of it in geographies around the world” explained Craig Williams, the president of Jordan Brand at the time, per WWD. “So it’s important for me, when I think about it with the team, to be both collaborative to take advantage of the wealth of opportunities that Nike offers us, while also being free to be able to make the most of every consumer opportunity that is out there.

In Nike’s most recent earnings report, the Jordan Brand is now led by Sarah Mensah, who was named the brand’s president in 2023, is reigning supreme, with a 6% sales increase to reach $7 billion in revenue for fiscal year 2024, Boardroom mentioned. Nike reported fiscal year 2024 revenues at $51.4 billion, a 1% increase from the previous year, the outlet notes.

“We are taking our near-term challenges head-on, while making continued progress in the areas that matter most to NIKE’s future serving the athlete through performance innovation, moving at the pace of the consumer and growing the complete marketplace” said John Donahoe, Nike’s president and CEO, in an earnings release.

In the fiscal year 2024 earnings call, Matthew Friend, Nike’s executive vice president and chief financial officer, shared how Nike recalibrated the Jordan Brand franchises in fiscal year 2018 and brought more dimension to its portfolio. “Over the subsequent quarters, we turned the page from double-digit declines in the [Jordan] brand to the start of multiple consecutive years of strong double-digit growth” Friend said.